I have extensive knowledge and close to 10 years of experience throughout the whole marketing and communication development process and value chain. Presently my work focuses on consulting marketing executives in several industries (telecommunications, finance, retail, energy, entertainment). I am leading of consultants who are specialized in realizing digital campaigns and other e-media applications. Due to my history in strategic branding, I am able to understand and perform the translation of the brand essence into an effective campaign. Due to the variety of industries that I was able to consult for, I am able to consult for a variety of business. One of my strengths is also in building relationships and identifying needs. It has always helped to create win-win situations between co-workers as well as with contractors and partners and ultimately for clients.
- Brand advisory for DAX30 and SMI20 companies
- Developed communication strategies and concepts for the telco and construction industry
- Worked on positioning scenarios for credit suisse and clariden leu bank
- Currently managing accounts of CHF 3.5m (all accounts)
- Successfully acquired clients of CHF 0.5m anually
- Lead a team with zero fluctuation in 2 years
- Goal oriented decision making
- Hi personal involvement for great partnerships
- Hi professional involvement in achieving goals
- 10 years of motivated creative reliability
Factory Design Labs, founded in Denver, Colorado in 1996. The agency has been the (global) AOR for The North Face, for which I took care of the central European marketing. In early 2016 I took over the global HEAD account for both, winter sports and racquet sports. Realising campaigns with legends like #FranzKlammer #DidierCouche #MarcoBüxiBüchel but also #AndyMurry, #SaschaZeverev and #NovakDjokovic on the tennis side is enticing. Looking forward to a campaign with #LindseyVonn and #JohnMcEnroe
The former subsidiary Goldbach Mobile AG has been integrated into Goldbach Interactive AG. The market demands solutions out one hand and mobile seemed to be the natural extension, the need for a separate entity was not given any longer. As the responsible person for the development of mobile solutions of any kind (smartphone applications, mobile advertising, mobile web apps etc.) I have been hired as Group account director to take care of the team.
I have recently been hired by Adrian Schaffner and Christian Sutter, the owners of evoq communications AG, as their Director of Client Services. evoq communications AG has been founded by the two of them in 2007 and exposed to continous growth. At evoq I am responsbile to develop existing client business and new business for the competences of brand development with all it's facettes.
I have successfully directed the account for Orange Communications SA (conversion CHF 2.3m) in respect to dialogue marketing activities and led a team of three consultants that supported me in realizing digital campaigns as well as classical perdiodical communication. In 2011, I was leading the project “World of Entertainment”, a large-scale entertainment application, integrated within the Orange Switzerland customer portal.
In 2013 I consulted and concepted for interdisciplinary marketing and communication activities for clients such as Lyreco, Nestlé, Bischofszell Nahrungsmittel, TCS, Schweizerische Post, Jumbo Baumarkt, Energie Services Biel. My correspondents on the client side where marketing executives and members of the board as well as project managers
Due to my experience that I gained in developing the large scale entertainment application, I was asked to develop and implement workshops on "Integrated Entertainment" as means of a differentiating strategy
As a project owner, I successfully lead relaunch-projects for the corporate websites of REGA (Schweizerische Rettungsflugwacht), LGT Bank in Liechtenstein and landbote.ch, a newspaper portal with a unique way of navigating through news. For Migros-Genossenschafts-Bund (FMCG), I have lead various customer loyalty projects, Famigros the family club among them
As part of the digital dissemination process that the classic advertising practiced, I have consulted and developed communication strategies for various clients deriving from the classical segment in regards to their integrated marketing communication approach
Self evidently ;-), I participated in pitching and winning for clients such as REGA (Schweizerische Rettungsflugwacht), Migros ICE TEA (Sole product with most Facebook fans in Europe), Energie Service Biel
Currently, I am leading a team of four consultants. I have implemented employer branding and continued education programs for employees at WIRZ. I have participation in various management committees and optimized project controlling tools and processes. Furthermore, I represent WIRZ at official occasions and sometimes, my boss let's me be the deputy director for the digital business unit.
Throughout my time at Interbrand, I successfully managed the Key Account “terminal customization” for T-Mobile International AG for four+ years. At the time, almost 30 million people in Germany despised me for what I did to their cell phone interfaces... MAGENTA
Additionally, I was given the task to developed communication strategies and positioning scenarios for Credit Suisse and Clariden Leu Bank. At the time, it was already clear that one of the banks was not necessary. Years later, it did actually happen. The telecom industry wouldn't let me go just yet, so I consulted further for "Multiplay" (back then it was still called triple-play+1) solutions, as well as Fixed-Mobile-Convergence (IP-based services – IPTV, Location based services) for T-Mobile and Swisscom. Interbrand being an international network corporation, I spent time in Moscow, where I again consulted for another telco company, MegaFon. I did have time to consult for Krost (Russia as well) among ABB in regards to preliminary re-branding activities and processees.
For about 8 months, I was sent to T-Mobile in Bonn to worked naming specialists and designers to deliver a new global tariff naming convention. This was a unique experience, working with T-Mobile from an agency perspective as well as on the client side. It is still beautiful, remembering when about 6000 people all spoke of the same and each did their part.
Beginning of 2007, my COO sent me to our office in Cologne for two weeks or so I thought. I have spent a good year mamaging preliminary re-brandings for Maxit, Akzo Nobel and ABB. There was some T-Mobile as well...
Still studying, I got a job on campus to help out with several software applications in our universities computing lab. Few of my regular customers, mostly continuing education students, hired me privately.
Stefanie Lemcke hired my during semster holidays to manage marketing and cross-selling activities for Pay-Per-View offers with musical content.
At my internship at Interbrand Zintzmeyer & Lux, I was actually given some real work. Adrian Schaffner, who became my boss years later again, hired me to developed visual and conceptual optimizations for the, T-Online internet portal, back then the largest one in Germany.
Realized print and online applications.
Artist- and road management, TV promotion, royalty statements, IT infrastructure implementation
Senior thesis: Content convergence as differentiation for a telecommunications company Erasmus: University of Virginia, Darden School of Business, Charlottesville, VA, USA
Curriculum: Bachelor of Business Administration (Design Management) Senior thesis: Information Asset Management – The Reduction of Noise in Information Erasmus: One year at Parsons Paris, Paris
German, Sports, Mathematics, Ethics
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