AI-Enabled Operating Model & Agentic Workflows
Agent Orchestration
Coordinate multiple active AXYZ AI agents across client and product work.
Delegated Execution
Apply AI-supported research, content and software-development workflows.
Human Oversight
Define objectives, review outputs and remain accountable for decisions and quality.
AI Product Innovation
Turn business ideas into prototypes, applications and commercially relevant solutions.
PROFESSIONAL EXPERIENCE
VP Marketing & Corporate Communications — BlueCallom AG
2026 · Mandate
Corporate communications and positioning around Enterprise AI, translating complex technology into clear business narratives.
Enterprise AI, Corporate Communications
- Lead corporate communications and positioning around Enterprise AI, translating complex technology into clear business narratives.
- Develop AI-supported communication and content workflows with AXYZ agents.
Partner Manager — Divio AG
Since 2026 · Employment
Agency and technology partnerships, onboarding, commercial opportunities and partner go-to-market.
Partner Ecosystems, Go-to-Market
- Develop agency and technology partnerships, supporting onboarding, commercial opportunities and partner go-to-market.
- Position Divio's Application Delivery Platform as a bridge from software creation to reliable production operations.
Senior Consultant & Team Lead — Farner Consulting AG
Jul 2021 – Jun 2025
Led a 12-person profit-centre with P&L responsibility, strategic consulting and integrated campaigns.
P&L Leadership, Corporate Communications
- Led a 12-person profit-centre with P&L responsibility, strategic consulting and integrated campaigns.
- Directed national campaigns for TCS and advised on sensitive corporate and public-affairs communications.
Founder | AI & Strategic Communications — Alma Identity / AXYZ
Since Nov 2019
Alma Identity since November 2019. Founded AXYZ, coordinating active AI agents across client mandates and product development.
Agentic Operations, AI Product Innovation
- Founded AXYZ, an AI company coordinating multiple active agents across client mandates and product development.
- Led AI-supported concept and delivery work for AEROPERS, including digital campaign documentation and versioned implementation.
- Co-founded and launched NeuraPoster, an AI iOS app; BrandVoice is in development.
- Founded nudgr, an AI copywriting project applying behavioural science.
- Led selected digital and communication projects, including SKAN's pre-IPO website and ifolor's web relaunch.
Director Marketing & Communication — Grubenhaus AG (Holding)
Apr 2018 – Nov 2019
Member of executive management reporting to the board. Led group-wide marketing, communication and digital transformation.
Business Strategy, Corporate Communications
- Led group-wide marketing, communication, digital transformation and cross-location teams, including work for Eisenmann SE.
Brand Director — Factory Design Labs GmbH
Nov 2013 – Mar 2018
Executive team member responsible for business and market strategy, European and global communications, and digital platform work.
Business Strategy, Corporate Communications
- Led European communications for The North Face, global communications for HEAD Sports and digital platform work for Sanitas Insurance.
Group Account Director — WIRZ Werbung AG
Oct 2009 – Sep 2013
Managed Orange Communications’ account (CHF 2.5m annual turnover), major brand programmes and digital projects.
Business Strategy, Brand Strategy
- Managed Orange Communications' account (CHF 2.5m annual turnover), major brand programmes and digital projects for Swiss and international clients.
Consultant — Interbrand AG
May 2004 – Sep 2009
Led T-Mobile brand and business projects, global tariff naming and positioning, and corporate and financial rebranding assignments.
Business Strategy, Brand Strategy
- Led T-Mobile brand and business projects, global tariff naming and positioning and rebranding assignments for corporate and financial clients.
SELECTED PROJECTS
AXZY - Alma Identity AI Company
An AI company organising multiple active agents to support projects and product execution.
Founded AXYZ as a human-led, agent-supported operating model serving client assignments and proprietary product work under Alma Identity. Current project context includes AEROPERS, BlueCallom, NeuraPoster and nudgr. The operating approach combines delegated workflows with human review and accountability.
Agents: Chief of Staff, CMO, Executive Assistant, Mailchimp editor, LinkedIn editor, Market Researcher, Competitive Intelligence Analyst, SEO Strategist, Campaign Analyst
Agentic Operations, AI Company, Active
NavCom
An iOS development project for map-based nautical planning, source-aware lake data and offline use.
NavCom explores nautical trip planning for Swiss lakes, bringing map layers, geodata provenance, offline packages and route assessment into a single interface. Its development blueprint also documents a reusable approach for other map-based products. It remains a development project; live navigation and field validation are not presented as released capabilities. The visuals show the product identity and a conceptual architecture from the blueprint.
iOS App, Nautical Planning, In Development
LakeActivity
An iPhone and Apple Watch concept for lake activities, voluntary check-ins and day planning on Lake Zurich.
LakeActivity is a documented product concept for helping people understand reported activities and plan their time on Lake Zurich. The blueprint combines a map with voluntary, time-limited sessions, activity visibility and day planning. iPhone and Apple Watch flows distinguish current observations, last-known positions and announced plans. The visuals are schematic design studies; the blueprint does not represent an implemented or released app.
iPhone & Apple Watch, Product Concept, Blueprint
NeuraPoster
An AI-powered iPhone app that turns photos into ready-to-post social captions and hashtags.
Co-founded and launched an AI-powered iOS application combining photo-based content creation, different writing styles and a credits-based commercial model. The product connects applied AI, user experience, monetisation and go-to-market.
Role: Co-Founder · Product Strategy & Development
AI Product, iOS App, Live
BrandVoice
A business-oriented extension for consistent, AI-assisted content creation across teams.
An extension concept that lets organisations centrally define brand voice, messaging priorities, products and default hashtags for employee content creation. Intended for scalable brand-consistent workflows and SaaS licensing.
Role: Product Concept & Business Model
Enterprise AI, Product Development, In Development
nudgr
AI-powered copy development informed by behavioural science and persuasive communication.
An AI-driven product initiative exploring how principles from behavioural science can support the development and adaptation of marketing copy.
Role: Founder · Product Strategy
AI Product, Behavioural Communication, In Development
HOT+HIGH
A chilli-sauce brand and e-commerce website combining product storytelling, flavour discovery and online shopping.
Digital brand presence for HOT+HIGH, a chilli-sauce range built around balanced heat and fruit notes. The website brings together brand storytelling, flavour and product information, recipe inspiration and an online shop.
Consumer Brand, E-Commerce, Food & Beverage