# Colmar von der Goltz > AI-Driven Business Executive AI-driven business executive building digital products and new operating models with AI agents. Founder of AXYZ, coordinating active AI agents across client mandates and proprietary products. Combines hands-on experience in Enterprise AI and AI-enabled product development with more than 20 years of marketing leadership, strategic communications and P&L responsibility. Zurich, Switzerland ## AI-Enabled Operating Model & Agentic Workflows ### Agent Orchestration - Coordinate multiple active AXYZ AI agents across client and product work. ### Delegated Execution - Apply AI-supported research, content and software-development workflows. ### Human Oversight - Define objectives, review outputs and remain accountable for decisions and quality. ### AI Product Innovation - Turn business ideas into prototypes, applications and commercially relevant solutions. ## PROFESSIONAL EXPERIENCE ### BlueCallom AG 2026 | VP Marketing & Corporate Communications | Mandate Corporate communications and positioning around Enterprise AI, translating complex technology into clear business narratives. - Lead corporate communications and positioning around Enterprise AI, translating complex technology into clear business narratives. - Develop AI-supported communication and content workflows with AXYZ agents. ### Divio AG Since 2026 | Partner Manager | Employment Agency and technology partnerships, onboarding, commercial opportunities and partner go-to-market. - Develop agency and technology partnerships, supporting onboarding, commercial opportunities and partner go-to-market. - Position Divio's Application Delivery Platform as a bridge from software creation to reliable production operations. ### Farner Consulting AG Jul 2021 – Jun 2025 | Senior Consultant & Team Lead Led a 12-person profit-centre with P&L responsibility, strategic consulting and integrated campaigns. - Led a 12-person profit-centre with P&L responsibility, strategic consulting and integrated campaigns. - Directed national campaigns for TCS and advised on sensitive corporate and public-affairs communications. ### Alma Identity / AXYZ Since Nov 2019 | Founder | AI & Strategic Communications Alma Identity since November 2019. Founded AXYZ, coordinating active AI agents across client mandates and product development. - Founded AXYZ, an AI company coordinating multiple active agents across client mandates and product development. - Led AI-supported concept and delivery work for AEROPERS, including digital campaign documentation and versioned implementation. - Co-founded and launched NeuraPoster, an AI iOS app; BrandVoice is in development. - Founded nudgr, an AI copywriting project applying behavioural science. - Led selected digital and communication projects, including SKAN's pre-IPO website and ifolor's web relaunch. ### Grubenhaus AG (Holding) Apr 2018 – Nov 2019 | Director Marketing & Communication Member of executive management reporting to the board. Led group-wide marketing, communication and digital transformation. - Led group-wide marketing, communication, digital transformation and cross-location teams, including work for Eisenmann SE. ### Factory Design Labs GmbH Nov 2013 – Mar 2018 | Brand Director Executive team member responsible for business and market strategy, European and global communications, and digital platform work. - Led European communications for The North Face, global communications for HEAD Sports and digital platform work for Sanitas Insurance. ### WIRZ Werbung AG Oct 2009 – Sep 2013 | Group Account Director Managed Orange Communications’ account (CHF 2.5m annual turnover), major brand programmes and digital projects. - Managed Orange Communications' account (CHF 2.5m annual turnover), major brand programmes and digital projects for Swiss and international clients. ### Interbrand AG May 2004 – Sep 2009 | Consultant Led T-Mobile brand and business projects, global tariff naming and positioning, and corporate and financial rebranding assignments. - Led T-Mobile brand and business projects, global tariff naming and positioning and rebranding assignments for corporate and financial clients. ## Education & Executive Learning - BlueCallom Enterprise AI: Executive Education — Generative AI, LLMs, agentic AI and enterprise AI applications (2026) - Coglode: Applied behavioural science in marketing (2022) - HWZ Hochschule für Wirtschaft Zürich: MBA, Business Marketing (2011–2012) - Parsons School of Design, The New School, New York: BBA, Design Management (2000–2004) ## SELECTED PROJECTS ### AXZY - Alma Identity AI Company An AI company organising multiple active agents to support projects and product execution. Founded AXYZ as a human-led, agent-supported operating model serving client assignments and proprietary product work under Alma Identity. Current project context includes AEROPERS, BlueCallom, NeuraPoster and nudgr. The operating approach combines delegated workflows with human review and accountability. Agentic Operations · AI Company · Active Agents: Chief of Staff, CMO, Executive Assistant, Mailchimp editor, LinkedIn editor, Market Researcher, Competitive Intelligence Analyst, SEO Strategist, Campaign Analyst [AXZY - Alma Identity AI Company](https://almaid.ch/) ### NavCom An iOS development project for map-based nautical planning, source-aware lake data and offline use. NavCom explores nautical trip planning for Swiss lakes, bringing map layers, geodata provenance, offline packages and route assessment into a single interface. Its development blueprint also documents a reusable approach for other map-based products. It remains a development project; live navigation and field validation are not presented as released capabilities. The visuals show the product identity and a conceptual architecture from the blueprint. iOS App · Nautical Planning · In Development ### LakeActivity An iPhone and Apple Watch concept for lake activities, voluntary check-ins and day planning on Lake Zurich. LakeActivity is a documented product concept for helping people understand reported activities and plan their time on Lake Zurich. The blueprint combines a map with voluntary, time-limited sessions, activity visibility and day planning. iPhone and Apple Watch flows distinguish current observations, last-known positions and announced plans. The visuals are schematic design studies; the blueprint does not represent an implemented or released app. iPhone & Apple Watch · Product Concept · Blueprint ### NeuraPoster An AI-powered iPhone app that turns photos into ready-to-post social captions and hashtags. Co-founded and launched an AI-powered iOS application combining photo-based content creation, different writing styles and a credits-based commercial model. The product connects applied AI, user experience, monetisation and go-to-market. AI Product · iOS App · Live Role: Co-Founder · Product Strategy & Development [NeuraPoster](https://apps.apple.com/ch/app/neuraposter/id6755492998) ### BrandVoice A business-oriented extension for consistent, AI-assisted content creation across teams. An extension concept that lets organisations centrally define brand voice, messaging priorities, products and default hashtags for employee content creation. Intended for scalable brand-consistent workflows and SaaS licensing. Enterprise AI · Product Development · In Development Role: Product Concept & Business Model ### nudgr AI-powered copy development informed by behavioural science and persuasive communication. An AI-driven product initiative exploring how principles from behavioural science can support the development and adaptation of marketing copy. AI Product · Behavioural Communication · In Development Role: Founder · Product Strategy [nudgr](https://nudgr.ch/) ### HOT+HIGH A chilli-sauce brand and e-commerce website combining product storytelling, flavour discovery and online shopping. Digital brand presence for HOT+HIGH, a chilli-sauce range built around balanced heat and fruit notes. The website brings together brand storytelling, flavour and product information, recipe inspiration and an online shop. Consumer Brand · E-Commerce · Food & Beverage [HOT+HIGH](https://hotandhigh.ch/) ## Languages - German: Native - English: Fluent - Italian: Conversational - French: Basic ## Strategy & Leadership - Strategic business & marketing leadership - P&L responsibility and team management - Corporate & crisis communications - Brand strategy, positioning & go-to-market - Stakeholder management & consulting ## Strategic Residence - 01 – 07.2008 | External assignment at T-Mobile Deutschland, Bonn (via Interbrand) - 01 – 12.2007 | Assignment at Interbrand Cologne for T-Mobile Germany - 03 – 09.2006 | Six-month assignment abroad at Interbrand Moscow